Product Education

Walking into the world of curtains can feel a little overwhelming. Suddenly you're hit with terms like "light-filtering," "thermal," "drape," and a dozen different fabric types. How are you supposed to know what's right for your room?

Let's cut through the noise. In reality, your choice often boils down to three popular heavy-hitters: Linen, Velvet, and Blackout. Each one creates a totally different vibe. Here’s the simple breakdown of what you need to know.

Linen: For That Effortless, Airy Vibe

Think of a breezy beach house or a chic, minimalist apartment. That's the world of linen.

What it does: It filters light. Linen won't make your room dark. Instead, it softens harsh sunlight into a beautiful, gentle glow. It gives you privacy during the day, but people will still see shadows at night.

The Look: Relaxed, natural, and sophisticated. Its signature is a slightly rumpled texture, which is part of its charm. It says "I'm stylish, but I don't try too hard."

Perfect for: Living rooms, dining rooms, and kitchens—anywhere you want to feel bright and open. It's the go-to for Farmhouse, Coastal, and Scandinavian styles.

Heads up: It wrinkles. If you're someone who needs perfectly crisp lines, linen might drive you crazy.

Velvet: For a Touch of Drama and Luxury

If you want your room to feel like a cozy, glamorous hug, velvet is your answer.

What it does: It's a fantastic light-blocker. While not always 100% blackout, a good velvet curtain will make a room significantly darker and feel more intimate. It's also great for muffling sound.

The Look: Plush, rich, and a little bit dramatic. The thick, soft texture just screams luxury and comfort.

Perfect for: Bedrooms, formal living rooms, or home theaters. It's a natural fit for Traditional, Glam, or Mid-Century Modern decor.

Heads up: The plush pile can be a magnet for pet hair and dust, so it might need a little more vacuuming.

Blackout: The Functional Powerhouse

Blackout curtains have one main job: to block the sun. And they are very, very good at it.

What it does: Exactly what the name says. It creates near-total darkness, which is a lifesaver for light sleepers, parents of napping kids, or anyone with a streetlight outside their window. They are also excellent insulators.

The Look: Don't picture ugly plastic liners. Modern blackout curtains come in tons of stylish fabrics and colors that look just as good as regular curtains. The fabric is just woven more tightly or has a special core to block light.

Perfect for: Bedrooms, nurseries, and media rooms. Anywhere function is the number one priority.

Heads up: They really work. Make sure you actually want a pitch-black room before you commit.

So, what's the right choice? Ask yourself: Do I want to manage the light (Linen), block the light (Velvet), or kill the light (Blackout)? Answering that one question will point you in the right direction.